The service department was busy — but not busy enough.
Like many dealerships, they had a long list of past customers who hadn’t been in for service for months. Some needed routine maintenance. Others had open recalls. A few simply hadn’t heard from the dealership in a while. The service advisors were great at taking care of customers who walked through the door, but they didn’t have time to consistently follow up with everyone who needed to come back in.
Mailers and emails were being sent, but response rates were low. The phones weren’t ringing with returning customers the way the service manager wanted. They knew there was an opportunity sitting in their customer database — they just needed a better way to reach it.
That’s when they decided to run a targeted service department call campaign.
Instead of asking their already-busy service advisors to make hundreds of outbound calls, they partnered with an experienced BDC team that specializes in service department appointment setting and customer reactivation.
The campaign was simple but effective: Reach out to past service customers with a personalized call and a compelling offer to get them back in the shop. The calls were handled by trained specialists, with a clear message and a strong incentive designed to motivate action.
Within the first few weeks, the results started coming in.
Customers who hadn’t been in the dealership for months were booking appointments. The service department saw a noticeable increase in scheduled work. Many of these were high-margin maintenance and repair jobs that would have otherwise been missed. Because the calls included dedicated follow-up via text, the appointments were properly confirmed and more likely to show.
The service manager later said the biggest difference wasn’t just the number of appointments — it was the relief of knowing someone was consistently and expertly working the list so his team could focus on the customers already in the shop.
And the best part? They didn’t have to hire extra staff or pull advisors off the floor to make it happen.
They paid just $2 per customer — and that included the trained outbound call plus text and email.
The Results
By running a results-driven service BDC call campaign, the dealership experienced:
- Increased service appointments from past and inactive customers
- Better utilization of their service department capacity
- Higher response rates compared to email and mail alone
- A simple, affordable way to reactivate customers at just $2 per customer
No extra headcount. No pulling service advisors away from current work. Just skilled calls focused on one goal: getting customers back in the door.
Could a Targeted Service Call Campaign Work for Your Dealership?
If your service department has customers who haven’t been in for a while, open recalls that need attention, or simply wants to fill more bays with high-quality work; a targeted call campaign can make a real difference.
Right now, we’re offering service department call campaigns for just $2 per customer, which includes the call, text and email. Our team specializes in helping dealerships improve service retention and bring customers back through focused, results-driven calling.
If you’re ready to put your customer list to work and start filling more appointments in your service department, let’s talk.
Book a quick strategy call here: https://calendly.com/cindy-elitebdc/30-min-introduction-elite-bdc
We’ll walk you through how a customized service call campaign could work for your dealership and show you the kind of results other stores are seeing.
Because those customers are already in your database. They just need the right call — at the right time — with the right offer to come back in.
