Picture this. It’s 8:47 on a Tuesday night. A customer finishes comparing options on their couch, fills out the form on your website, and hits submit. Then they fill out the same form on two of your competitors’ websites. Here’s the uncomfortable...
The service department was busy — but not busy enough. Like many dealerships, they had a long list of past customers who hadn’t been in for service for months. Some needed routine maintenance. Others had open recalls. A few simply hadn’t heard from the dealership in a...
I just wrapped up a few days at ASOTU CON, and I came away with a few themes that have really stayed on my mind. First: this may be the year of the human. That may sound strange considering how much of the conference centered around AI, automation, data, and...
Most dealerships have a BDC.Very few have one that truly works. From the outside, a BDC looks simple: Answer calls. Respond to leads. Set appointments. But inside the store, it is often the most misunderstood part of the business. A high-performing dealership BDC does...
Why Most BDC Training Fails—and How to Finally Fix It The automotive industry has a training problem. Actually, it has a training investment problem. Every year, car dealerships across the United States spend over one billion dollars on training. That’s billion with...
Over the past two months, our BDC was selected to partner with A.I. technology across 10 new stores representing multiple groups: highline, import, and domestic. The goal was simple: test how human agents and artificial intelligence could work together for stronger...
